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Whiteboard videos for marketing

Explain what you sell before the viewer decides they do not need it.

Style
Director notes (optional)

Look rules apply to every board. Production notes are read by both the script writer and the storyboarder. Short and absolute works best: 80-300 characters.

A one-minute video takes a few minutes to render.

Explain the problem, not the feature list

Whiteboard is unusually good at showing a before-and-after: the situation your buyer is in, and the situation after. That is harder to do with a screen recording and much cheaper than live action.

Test variants instead of guessing

The script is text. Change the hook, re-render, and compare. Producing a second variant costs minutes rather than another agency invoice.

Localise the same ad

Run the same script in fourteen narration languages to test a market before committing to it.

Frequently asked questions

How much does an explainer video normally cost?

Agency production for a sixty-second explainer typically runs into the thousands and takes weeks.

Can I put my logo in the video?

Logo placement is on the roadmap.

What formats can I export?

MP4 with narration, ready for paid social, landing pages and email.

Can I use real product screenshots?

Embedding your own images is on the roadmap.